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E-Commerce - Part 4
1
of
25
💡
Hints:
3
Q1. When you add rich content to a product page, what is the % increase in conversion?
A. 12-36%
B. 2-25%
C. 5-32%
D. 10-30%
Q2. The use of online and offline promotion techniques to increase the audience of a site is known as a
A. Traffic building campaign
B. Search engine marketing
C. Quality score
D. Search engine optimisation
Q3. What does the term ’target market; refer to?
A. The methods used by a business to persuade consumers about their products
B. When products that are the same or similar are made to appear different
C. The group of customers to whom the business intends to sell its products
D. When the total market is subdivided into groups of people
Q4. which is not a type of e commerce transactions?
A. B2C
B. C2C
C. C2B
D. A2A
Q5. ?
×
A. web server
B. order manager
C. warranty
D. dispatch
Q6. What is a reason for a business to introduce internet shopping?
A. computer security
B. global market
C. high overheads
D. speedy delivery
Q7. If the speed of displaying the website is slow then ___ ranking method is used
A. Technical
B. on-page
C. off-page
D. load-page
Q8. Which segment do eBay, Amazon.com belong?
A. B2Bs
B. B2Cs
C. C2Bs
D. C2Cs
Q9. Competition and profit motive are important characteristics of a:
A. command economy
B. traditional economy
C. market economy
D. socialist economy
Q10. Aleena has an e-card that she can wave at turnstile to enter KL Monorail subway station. What type of smart card is she using?
A. Contact card
B. Smart card
C. Hybrid card
D. Credit card
Q11. Two most common documents exchanged using EDI are Purchase order and Invoices.
A. TRUE
B. FALSE
Q12. I am the total amount of long term funds tell me who I am?
A. capital structure
B. capital
C. capitalisation
D. capital budgeting
Q13. Only members can use the services provided
A. Bartering Online
B. Membership
C. Value Chain Integrators
D. Online Auctions
Q14. Unwelcome intrusion into the private matters of an individual through the use of a computer
A. Cyberinvasion Of Privacy
B. Cyber Piracy
C. Cybervandalism
D. Cyberterrorism
Q15. Identity thieves often target your credit card account, and it can take a long time to fix the problem once they have stolen your identity.
A. TRUE
B. FALSE
Q16. I ___ (+) show you our new laptops.
A. ’ll
B. won’t
Q17. The central computer that manages the orders is called ___
A. order manager
B. order indicator.
C. order app.
Q18. What’s the meaning of "Pay-Per-Click (PPC) Marketing"?
A. It is a form of "buying" site visits to increase traffic
B. It is the process of enhancing web sites to increase the visibility of the site and gain rankings
C. The page that lists all the results from a search query within a search engine
Q19. E-commerce is the ——– transactions
A. Paper transactions
B. Paperless transactions
C. Money transactions
D. Credit transactions
Q20. The automatic recurring purchase of a product or service on a regular basis until the subscriber chooses to cancel.
A. Subscription
B. Digital products
C. Physical product
D. Wholesale
Q21. Which one is not part of e-commerce evolution
A. Reinvention
B. Innovation
C. Consolidation
D. Investation
Q22. In the subscription revenue model, a company primarily generates income from the display of ads.
A. TRUE
B. FALSE
Q23. This is a marketing strategy that encourages people to pass along a marketing message
A. viral marketing
B. business marketing
C. industrial marketing
D. consumer marketing
Q24. Hundi made payable to orderfollowing a fixed term.
A. Dhani-jog (Darshani)
B. Jokhmi (Muddati)
C. Firman-jog (Muddati)
D. Dhani-jog (Muddati)
Q25. e-newspaper is kind of ___ product
A. digital
B. physical
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